Started in late 2023, The Self Care Lab. was created to encourage individuals to prioritize self-love and focus on self-care. Through curated pop-up experiences, The Self Care Lab. emphasizes the importance of self-care routines and the positive impact they can have on overall quality of life.

Inside TSCL

The idea of TSCL originated from Imani Murray, owner of creative agency Leda & Co., who dedicates her Fridays to self-care.

While self-care looks different to everyone, for Imani that includes a quick trip to pick up flowers as a way to bring joy into her space.

This bi-weekly routine birthed “Fridays are for Flowers,” a light-hearted content series on her TikTok and Instagram stories.